Task Force 7 - Subgroup 4: Media
A main challenge of the media industry today is to remain a beacon of trust in a world of information overload in global digital platforms, social networks and personal channels. The Covid-19 crisis has shown that trust in media can be a key differentiator for (local) European media players, to effectively counter global issues such as disinformation and polarisation. The creation of a shared (trusted) data space for fact checking networks is an example of a crucial missing building block. Furthermore, in order to compete with the big international platforms, there is a growing need for European media companies to collaborate on data.This initiative aims to ensure that these media-related challenges and requirements are adequately included and addressed in the broader context of the new partnerships and alliances.
The objective of this sub-group is to give visibility to media within the BDVA community. The main idea is to collect the requirements and challenges from media in the context of the new AI PPP and get media into the focus of future European data and AI calls, or to successfully connect BDVA with the corresponding units for media specific calls. One of the specific goals in the context of the new partnerships and alliances is to put together a white paper on the concept of shared media data spaces. The group aims to connect with related workshops in order to collect input and share experiences. Overall, the goal is to strengthen the presence of media companies in the BDVA community.