On the 22nd April 2015 Laure Le Bars (SAP) represented BDVA in the panel discussion titled 'Datadriven innovation - European Opportunities and Challenges'. Brigitte Zypries, Parliamentary State Secretary at the Federal Ministry for Economic Affairs and Energy, opened the conference entitled "Smart Data - Germany and Europe on the way to a digital data economy" in the Federal Ministry for Economic Affairs and Energy the 22nd of April. The event also featured Günther Oettinger, EU Commissioner for Digital Economy and Society, and Gesche Joost, Germany's Digital Ambassador.
State Secretary Zypries said: "Big data technologies offer enormous economic potential for Germany and Europe. They make decisions better and faster, optimize business processes and are ultimately a foundation of Europe's digital single market. Last year alone, companies in Germany had sales of more than €6bn from big data solutions. I am therefore glad that our Smart Data Programme is funding 13 flagship projects to help smaller businesses in particular to develop and test out innovative services based on big data technologies".
The projects are concentrated on the fields of industry, mobility, energy and health, and aimed to stimulate widespread use of smart technologies." In the technology programme entitled "Smart Data - Innovations in Data", the Economic Affairs Ministry is providing approx. €30m in funding from 2014 to 2018 towards a total of 13 flagship projects which are intended to open up the future big data technology market for German firms. The participating companies and organisations are contributing an additional €25m so that the programme has a total funding volume of approximately €55m. The emphasis is on the fields of industry, mobility, energy and health. Smart data is part of the German Government's new high-tech strategy and digital agenda.