- reduce the number and range of data localisation restrictions;
- enhance legal certainty;
- facilitate cross-border availability of data for regulatory control purposes;
- improve the conditions under which users can switch data storage and/or processing service providers or port their data back to their own IT systems;
"New developments such as the cloud, the Internet of Things and big data can thrive in Europe and that citizens, innovative web entrepreneurs and other businesses can take full advantage of their potential."
Jean-Claude Juncker, President of the European Commission